Spreading Holiday Cheer in Fruitvale for 15 years
What started as a toy drive outside of Knucklehead Santa’s childhood home in 2008 has become a cherished annual free event drawing thousands in East Oakland.
About
In 2008, OakLuv organized its first toy drive outside of Alex Cox’s childhood home on 38th Avenue in the Fruitvale district of East Oakland. A tradition that would gather more and more people each time over the next six years! When the event outgrew the block on 38th Avenue, Oakluv was able to adapt with the help of Maria Sanchez of the Unity Council. Her involvement was crucial in bringing the event to the Fruitvale Plaza and has been involved in all events since.
The Fruitvale Posada as we know it was born!
In 2023, the festival celebrated its Quinceañera and drew its largest crowd with approximately 7,000 people in attendance.
Purpose
The Fruitvale Posada is a free event that stands as a beacon of the joy and community spirit of the vibrant Fruitvale district.
The tradition is a testament to the power of unity and celebration. The Fruitvale Posada offers a day of festive delight for all who attend with family activities, live music, multicultural dances, and more. The Fruitvale Posada’s purpose is to spread holiday cheer and foster a sense of belonging in a neighborhood that deserves to be celebrated.
We aim to create unforgettable memories, support local businesses, all while honoring the spirit of community that defines The Fruitvale Posada.
